Concrete Jungle is a podcast about branding the built environment—from luxury hotels and design firms to real estate developments and furniture brands. Hosted by a Lauren Engel who grew up in Hong Kong and has spent her life in some of the world’s most iconic concrete jungles including New York, Sydney, Boston and now Los Angeles, the show explores how brands craft identity through physical space.
Each episode features candid conversations with marketers, PR leads, and creative strategists behind today’s most compelling spaces. These are the people shaping how we perceive architecture, interiors, and destinations—not through design, but through narrative, strategy, and visual storytelling.
Whether it’s launching a new hotel, repositioning a heritage brand, or building a lifestyle around a product, Concrete Jungle dives into how place, perception, and brand all intersect.
CONVERSATIONS WITH THE PEOPLE BEHIND THE BRAND
Episodes feature marketers, PR leads, and brand strategists shaping how we experience spaces—hotels, design firms, real estate developments, and more. These aren’t architects; they’re the storytellers behind the spaces we remember.
HOW STRATEGY MEETS SPACE
We break down how branding, design, and marketing work together to create a sense of place. From a launch campaign to the look and feel of a room, it’s all connected.
Take a minute to write an introduction that is short, sweet, and to the point.
BEHIND THE WORK
Real campaigns, rebrands, and launches—what worked, what didn’t, and why. We go beyond the visuals to talk about positioning, audience, and long-term impact.
TACTICAL IDEAS FOR CREATIVE MARKETERS
Whether you’re in hospitality, furniture, or lifestyle branding, this podcast gives you fresh ways to think about place-based marketing. No fluff—just useful ideas you can bring to your next pitch or campaign.
INTERVIEWS
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
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Listen up.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.