BEHIND SCENES
THE
Our shoots are designed as a collaborative experience. We work closely with clients on-site, giving them visibility into the process as it unfolds—whether that’s reviewing video clips in real time or fine-tuning the framing of a still.
By setting up live monitors and tethered viewing stations, we make sure everyone is aligned creatively throughout the day. This hands-on approach helps ensure the final visuals don’t just meet expectations—they reflect your vision with precision and intent.
Airweave
Behind the Scenes with Lauren
Q: This was a product-focused shoot, which is different from your usual architectural and hospitality work. How did you approach it differently?
A: The biggest shift was the precision required. With architectural work, you can sometimes fix small details in post-production, but with product photography and video, everything needs to be perfect in-camera. We had to ensure the mattress looked flawless from every angle because video editing doesn't allow you to Photoshop out wrinkles or imperfections later. That meant constant attention to styling—smoothing, adjusting, making sure every shot was pristine before we pressed record.
Q: How do you maintain creative vision when working within commercial constraints?
A: I think constraints actually fuel creativity. When you have specific parameters—whether it's budget, timeline, or brand guidelines—you're forced to be more intentional about every choice. The key is understanding the client's goals deeply enough that you can advocate for creative decisions that serve both their objectives and the visual integrity of the work. It's about finding where those two things align.
MET LIFE
(Behind the Scenes with Lauren)
Q: MetLife 200 Park Avenue is such an iconic landmark. How did you plan for a shoot of this magnitude?
A: It was very exciting, but I also felt pretty confident with what we do. Office buildings aren't easy. There are different light frequencies throughout that can cause flickering, and it's such a big space that you need to know how to make it not look empty. It was exciting, but also right up our alley.
Q: What inspired your creative direction?
A: Office building videos can be so cold. No humans, no story. We created a narrative where each principal talent had their own story with the building. Someone was focused on the gym, another explored the exterior before doing yoga later. We thought about how each would interact with the building and what their day in the life would look like. Then, we brought them all together on the rooftop for twilight.
With its advanced features and capabilities, we ensure that every aerial shot is executed with precision and finesse, delivering awe-inspiring imagery that captivates and mesmerizes audiences.
In our aerial endeavors, we harness the power of the DJI Mavic 3 drone, equipped with a Hasselblad camera. This cutting-edge technology allows us to capture breathtaking aerial footage with unparalleled clarity and detail. Whether soaring over landscapes or capturing dynamic aerial perspectives, the Mavic 3 enables us to achieve stunning visual quality that elevates your project to new heights.
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