AIRWEAVE MATTRESS CAMPAIGN

advertising

Jun 20

Written By Lauren Engel

ADVERTISING

AIRWEAVE MATTRESS CAMPAIGN

Client: Airweave

Services provided

photography • production • videography • directing

ABOUT

Airweave, one of Asia's leading mattress companies, aimed to expand their U.S. division with fresh media content. They needed product and lifestyle videos to demonstrate usage and hero photos for their website, requiring a different creative approach from their Japanese branding.

We developed a creative direction for the commercial focused on functionality, showcasing the three different mattresses and their unique benefits. Our minimalist aesthetic aimed to highlight the products.

Securing a location was crucial due to their preference for a minimal background and the need to accommodate around 15 people. We found a spacious studio in downtown with wood flooring that suited the aesthetic.

We meticulously planned a shot-by-shot list, detailing talent, equipment, angles, and timings to ensure an efficient shoot. Our producer streamlined the schedule, allocating precise times for each shot to maintain a smooth workflow.

On the shoot day, we worked closely to stay on top of the schedule, ensuring we captured all the shots we wanted. It was crucial to make the mattress look perfect from every angle since video editing wouldn’t allow us to fix imperfections later.