SOFT FURNISHINGS WITH OLYMPIC CHAMPION MERYL DAVIS

advertising

Sep 7

ADVERTISING

SOFT FURNISHINGS CAMPAIGN

Airweave partnered with Olympic gold medalist Meryl Davis to create new content for their U.S. division. The goal was to tell Meryl’s story—life after the Olympics, the discipline behind her success, and the routines that keep her balanced—while seamlessly weaving in Airweave’s mattresses, toppers, and futons. The shoot combined lifestyle video, audio storytelling, and hero photography, designed to capture a more personal, narrative-driven approach than the brand’s Japanese campaigns.

Client | Airweave

SERVICES PROVIDED

Photography | Production | Videography | Directing

ABOUT

We partnered with Airweave to create a film with Olympic gold medalist Meryl Davis, exploring life after competition and the routines that continue to shape her. The story follows Meryl beyond the ice, reflecting on discipline, recovery, and finding balance in a new chapter. Airweave’s mattresses, toppers, and futons were seamlessly integrated into the narrative—presented not as products, but as part of the environment that supports her day-to-day. The result was a portrait of an athlete who continues to inspire, anchored by Airweave’s commitment to performance and wellbeing.

The client selected the Anderson House in Topanga as the setting, and we assembled a full team to bring the project to life. Our crew handled the photography while a dedicated DP focused on video. Meryl joined us later in the day, starting with an intimate audio session where she spoke about her Olympic journey and life beyond competition. From there, we captured b-roll to illustrate her story.

In preproduction, we built a detailed shot list covering talent, equipment, angles, and timing. Our producer ran a tight schedule so every moment on set was used effectively. On shoot day, precision was key—especially in presenting the mattress flawlessly, knowing that even small imperfections couldn’t be corrected in post. The result was a seamless workflow and a polished story that balanced Airweave’s products with Meryl’s personal narrative.