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Anita Dongre's West Coast Expansion: Retail Photography for Forbes

When Forbes covered Anita Dongre's expansion to the West Coast, we had the opportunity to provide the visual story behind her Beverly Hills debut. As Forbes noted, this 10,000-square-foot flagship represents a significant moment—India's largest fashion brand establishing its US presence in one of the world's most discerning luxury markets.

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Our photos of Anita Dongre’s store were published in Forbes.

Our photography needed to convey what makes this location distinct: the integration of traditional Indian craftsmanship within a contemporary California context. The custom murals, hand-carved details, and living facade all speak to Dongre's commitment to sustainability and artisanal techniques. We worked to ensure the lighting showcased the warmth and depth of these elements, avoiding the typical cold retail aesthetic.

Forbes' coverage highlighted the brand's global trajectory. Our images aimed to capture the physical space that makes that expansion tangible—where heritage meets modernity, and craft meets commerce.