VOGUE INDIA
PRESS
Anita Dongre takes India’s craft to Beverly Hills with a flagship store
Documenting Anita Dongre's first US flagship meant capturing a space where every surface tells a story. See the full retail photography shoot here.
Our photos of Anita Dongre’s flagship store were published in Vogue India.
Our approach for this retail photography shoot centered on preserving the warmth embedded in these details. Luxury retail spaces often photograph cold and sterile, but working with Anita's team, we focused on lighting that brought out the richness of the textiles, the depth of the emerald walls, and the texture of organic materials throughout. The hand-painted ceiling details, custom millwork, and living facade all required individual attention to capture their craftsmanship accurately.
The result is a visual narrative that mirrors the designer's own philosophy—honoring traditional craft while creating something contemporary. This wasn't documentation; it was translation.