ELEANOR AMARI
Arturo Lauren Arturo Lauren

ELEANOR AMARI

In this episode of Turn Down Service, Lauren Engel sits down with Eleanor Amari, a creative strategist and brand director who has worked at the intersection of architecture, interior design, real estate development, and digital brand building.

Eleanor’s background spans SOM (Skidmore, Owings & Merrill), Kelly Wearstler, and her role as Creative Director at DADA Goldberg, where she helped shape brand architecture, social media strategy, digital storytelling systems, and content ecosystems for leading design studios, luxury real estate developments, and culturally driven brands.

Together, they discuss:

  • What it was really like working inside Kelly Wearstler’s studio

  • Building brand systems for design personalities and architecture firms

  • Social media strategy for luxury real estate and development marketing

  • The Brooklyn Tower project and narrative-driven real estate content

  • The difference between content that “looks good” and content that actually works

  • Creative intuition vs marketing analytics

  • Brand positioning for architects, interior designers, and developers

  • Why community and ecosystem matter more than mass content

  • Documentary-style storytelling in real estate marketing

  • Creative authority, authorship, and long-term brand building

This episode explores how architecture brands, interior design studios, and real estate developers can move beyond surface-level marketing and build cultural relevance through intentional storytelling, strong visual content, and cohesive brand identity.

Turn Down Service is a podcast about branding, marketing, and storytelling in architecture, hospitality, interior design, and real estate. Hosted by photographer and director Lauren Engel, the show examines how design brands earn attention, shape perception, and build authority in a crowded digital landscape.

If you're an architect, interior designer, real estate developer, hotel marketer, or creative director looking to elevate your brand positioning and digital presence, this conversation breaks down what actually resonates today.

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