AIRWEAVE TOPANGA

advertising

Apr 6

ADVERTISING

AIRWEAVE TOPANGA

airweave partnered with us to create a lifestyle-driven photo and video campaign set in a home in Topanga. The goal was to integrate their range of products naturally throughout the space, using Jeff Yamazaki and Naomi Alesha to bring a relaxed, lived-in feel while showcasing how each piece fits into different moments of daily life.

Client | Airweave

SERVICES PROVIDED

Photography | Production | Videography | Directing

ABOUT

This was our third shoot with airweave, and this time we produced both photo and video at a home in Topanga, focusing on how the product fits naturally into everyday life rather than isolating it as a standalone feature. The direction was lifestyle-driven, with Jeff Yamazaki and Naomi Alesha moving through the space in a way that felt relaxed and unforced, so the scenes felt like real moments rather than staged setups.

We placed different products throughout the house, assigning each room a purpose so the usage felt intuitive, bedroom, lounge areas, and quieter corners, all tied together through a consistent visual language. Shooting photo and video simultaneously, we kept the approach clean and flexible, paying attention to light, materials, and flow so the content could live across multiple platforms while still feeling cohesive and elevated.